The biggest contributor to the world’s pollution is greenhouse gases or (GHG). These gases come from myriad sources. From transportation to industrial processes, greenhouse gases come from these sources and pollute our atmosphere.
As an organization that wants to keep customer association intact, you would always like to make a difference to this situation. Most of the organizations today, are working towards Greenhouse Gas Emissions Offset for a reduction in GHG emissions. While this may seem easy, doing it all by yourself may not be a feasible option.
So, let’s start with what it is exactly?
What is Greenhouse Gas Emissions Offsetting?
It is no different from carbon offsetting, as it involves the same phenomenon. As an organization, you need to check on your GHG emissions through a Co2 Footprint Calculator.
In GHG offsetting, a firm would invest in an existing project on greenhouse gas emission reduction by another company. This way, it aims to reduce the amount of greenhouse gas emissions equal to the ones released by the firm.
Offsetting For Business:
By 2021, most of the firms will spend more than $119 billion on digital marketing. All of this expenditure does not guarantee any result. But, even if you spend a fortune on any form of marketing for brand value. What is essential to your campaign? It is the way you provide value to your consumers. By saving their planet through effective GHG offsets, you create value for your firm.
Conclusion:
In the current era of competition, staying ahead needs consumers by your side. With effective greenhouse gas emissions offsetting, you can create a green image for your organization and help your business grow. So, take your first step towards growth through goodness!
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